Digital Marketing Leader

Concept2, the market leading manufacturer of indoor rowing machines, composite racing oars, and indoor ski ergometers, seeks a confident and adaptable marketing professional to inspire our digital marketing efforts. The position is based in our Morrisville, VT, headquarters.


Collaborate with Concept2’s Web, Marketing Communications, and Social Media teams to:

  • Plan and help execute our web, SEO/SEM, marketing database, email, social media and online display advertising campaigns
  • Develop and implement new and creative growth strategies to promote our products
  • Build and improve our social media presence
  • Create effective landing pages and optimize user experience
  • Measure and report performance of digital marketing campaigns and assess effectiveness
  • Identify marketing trends and insights to optimize spending and performance
  • Use strong analytical ability to evaluate and help improve the online customer experience
  • Keep current with new technology

Required Qualifications

  • College degree, preferably in a related field
  • Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Current with the latest trends and best practices in online marketing and measurement
  • Familiarity with marketing on mobile devices
  • Ability to communicate and thrive in a collaborative work environment
  • Fitness background is a plus
  • Must be authorized to work in the US, now and in the future. Visa sponsorship is not available for this position.
Successful Concept2 employees combine self-sufficiency and personal accountability with strong teamwork skills. Concept2 has an informal setting, a friendly and collaborative work environment, and excellent flexibility, compensation and benefits, including fully paid medical, dental, and vision premiums for full-time employees and their families. Submit resume and cover letter to Lewis Franco, Human Resources Director preferably by email to lewisf@concept2.com, or by mail to Concept2, Inc., 105 Industrial Park, Morrisville, VT 05661. We are proud to be an Equal Opportunity Employer.